The wide open frontier of publishing is fascinating because anyone can publish. The biggest barrier to entry (a fancy economic term meaning how difficult it is to enter a business) is the desire to publish. I have published 4 books and have had a blast doing so. The very bottom of that world is where I operate. So what does the top of the publishing world look like?
It has also been transformed, as discussed by Jeff Bercovici in a Forbes article, The Hunger Games Economy. I’m about two solar systems removed from the top of the publishing biz, but it’s still fun to look.
Technology has concentrated sales. Look at this:
To understand the scale of the trend, think about this: Of the total number of copies sold in 2012 of the 400 highest-selling titles, two authors, E.L. James (Fifty Shades of Grey) and Suzanne Collins (The Hunger Games), together accounted for a full 25%, according to data tracked by USA Today. Between them, the Fifty Shades of Grey and Hunger Games trilogies claimed all six top slots on the year-end bestseller list.
Continue reading “A view of the top of the publishing world. The whole publishing world is an open frontier.”