We are seeing an increasing number of shame storms in social media. The goal of a shame storm is to severely rebuke and embarrass someone who stepped out of line. Doesn’t matter if the person loses a job and is emotionally destroyed as a result. As long as the instigator and following mob have a good time, they don’t care.
I discussed this issue earlier: Be careful on the ‘net. It is cruel and unforgiving. Draw wrong attention and you get dissected, then shamed.
Here are two more articles on shame storming.
(Cross-post from my other blog, Nonprofit Update, because understanding social media is a large component of coping with the radical change surrounding us.)