Outrun Change

We need to learn quickly to keep up with the massive change around us so we don't get run over. We need to outrun change.

Here’s what falling off a cliff looks like – inflation adjusted newspaper ad revenue

As usual, Dr. Mark Perry has the best graphs.

In Newspaper Ad Revenues Fall to 60-Yr. Low in 2011, he graphs advertising revenue for newspapers on an inflation adjusted basis from 1950 through 2010 (actual) with projection for 2011 through third quarter.

Wow.  So that is what it looks like for an entire industry to fall off a cliff.

A spike and drop in the late ‘80s and before 2000. Other than that, pretty much a smooth, straight line up from 1950 to 2000.

After about 2002? Straight line down. If you like roller coasters, you should be so lucky as to find a ride like that.

His conclusion:

Update: Here’s another perspective: It took 50 years to go from about $20 billion in annual newspaper ad revenue in 1950 (adjusted for inflation) to $63.5 billion in 2000, and then only 11 years to go from $63.5 billion back to about $20 billion in 2011.

Needless to say, you really oughta’ check out that graph.

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3 thoughts on “Here’s what falling off a cliff looks like – inflation adjusted newspaper ad revenue

  1. Even when you consider that he starts his y-axis at $10,000 (thus exaggerating the effect), it’s still a pretty dramatic drop.

    And I suspect that if you include the online ad revenue from traditional media companies that also have an online presence, you probably still don’t get to $60 billion. (Or maybe you do – I should check the figures.)

    It just goes to show you that it’s dangerous for a company to stay in the same business year after year after year. Although to be fair, if some newspaperman in 1980 claimed that people would read news via computer, he’d be labeled crazy.

  2. Pingback: Here’s another cliff – volume of first class mail « Outrun Change

  3. Pingback: I get the concept of radical changes in our near future. I am blind to see how it will affect my firm. (Radical change #1) | Attestation Update - A&A for CPAs

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