If you don’t know something, it is so easy to look it up
Several times recently I was wondering about the meaning of a phrase in common use. Spent a couple of minutes searching the ‘net and learned.
When I get a cold call from a potential client, first thing I do is check out their website and browse the 990. Then I return the call.
It is so easy to get simple information.
That’s the whole point of the post from Seth Godin earlier this week. In his post, The curious imperative, he says:
Now that information is ubiquitous, the obligation changes. It’s no longer okay to not know.
If you don’t know what a word means, look it up.
If you’re meeting with someone, check them out in advance.
It never made sense to be proud of being ignorant, but we’re in a new era now. Look it up.
It is astoundingly easy to get a clue. Take sixty seconds and look it up.